Southwest Airlines Co. (LUV) 2012年CSR报告「NYSE」.pdf

1、2012 SouthweSt AirlineS one reportp.2p.2p.2BuilDinG luV p.3GArYS MeSSAGe p.4FeAture StorieS p.7AirTran IntegrationAll-NewRapidRewardsFleetModernizationandthe737-800GreenFilter30,000-Foot View p.18OverviewAwardsandAccoladesperForMAnce p.21PerformanceDataStrategicPlan2012PerformanceTen-YearSummaryFina

2、ncialManagementApproachpeople p.40PeopleDataEmployeesCustomersCommunitiesSuppliersSocialManagementApproachplAnet p.71PlanetDataEnvironmentalImpactsEnvironmentalConservation EnvironmentalManagementSystemWasteManagementandRecycling EnvironmentalManagementApproachcorporAte GoVernAnce p.98GloBAl reporti

3、nG initiAtiVe AnD cDp p.103OverviewGRIandCDPIndexExternalAssuranceour MiSSion p.112contAct uS p.1122012 Southwest Airlines One Report/Table of ContentsWelcometothe2012 Southwest Airlines One ReporttM.Aspartofourcommitmenttoconserveournaturalresources,wereagainpublishingthe2012OneReportexclusively on

4、line at andhttp:/.Thisyearwehaveintegratedapop-outmenuthatcanbeaccessedbythebuttonintheupperright-handcorner.Thismenuisavailableonanypageofthisdocument.Allsectionsofthisdocumentareaccessiblebyclickingthroughthismenuorhereinthetableofcontents.Pleasenotethatthesefeatureswillonlybeavailableifyouareview

5、ingthisdocumentthroughAdobeAcrobatProorAdobeAcrobatReader.Y.Footnotesthroughoutthereportareavail ableattheendofeachrespectivesection.p.3Building luVFromourfirstflightsonJune18,1971,SouthwestgaveAmericatheFreedomtoFlybystartingalow-farerevolution.Inthe1990s,wewerethefirstairlinetohaveawebsiteandsellt

6、icketsonline,makingflyingevenmoreaccessible.Today,morethanfourdecadesafterourfounding,weremainsteadfasttoour purpose of connecting people to whats important in their lives through friendly,reliable,and low-cost air travel.Asaresult,wevebecomethe:Domestic airline industry leader in Customer Satisfact