1、Sustainability Report 2011inspiring through co-operationour purpose,vision and aimsour business modelWe are in business to serve our members and their communities,and our business is run for their benefit.We listen to member opinions and integrate these into our business activities and our social an
2、d campaign agenda.Individual members of the Group exercise democratic control by serving on its 48 area committees and seven regional boards,or by voting in elections,by attending twice-yearly members meetings held throughout the country or by participating in other consultation initiatives.Our prof
3、its are shared with each member,in proportion to their level of trade with us over the year.Our member democracy model offers individuals the opportunity to play a direct role in the future direction of the Group.Active members may stand for election to their area committees;area committee members a
4、re in turn elected to regional boards and ultimately to the Group Board.The Co-operative Group stands apart from other major businesses in the UK as an organisation which is owned,not by investor shareholders,but by over 7.2 million individual members and in the region of 80 Independent Co-operative
5、 Societies.Our business practice is guided by the Values and Principles of the Co-operative Movement:ValuesCo-operatives are based on the values of self-help,self-responsibility,democracy,equality,equity and solidarity.In the tradition of their founders,co-operative members believe in the ethical va
6、lues of honesty,openness,social responsibility and caring for others.principlesThe co-operative principles are guidelines by which co-operatives put their values into practice.They are:VoluntaryandopenmembershipDemocraticmembercontrolMembereconomicparticipationAutonomyandindependenceEducation,traini