Deckers Outdoor Corp. (DECK) 2014年CSR报告「NASDAQ」.pdf

1、“We believe in good business,the kind that helps our community and our environment,and inspires everyone.”Angel Martinez2014 Corporate Responsibility ReportIts been four decades since Deckers was started as a sandal brand by a couple of enterprising young surfers attending college in Southern Califo

2、rnia.At that time,it would have been nearly unimaginable to think that this sandal brand would grow into a billion dollar business selling in over 50 countries.Although weve grown into a global company selling products loved by millions,weve never lost sight of the things that make us who we are.Its

3、 true that Deckers is a shoe company,but for us,Deckers is about more than just making shoes.Each of our brands began as a response from passionate people looking to do things in a better way,whether they were surfers,white-water rafters,chefs,runners,or outdoor enthusiasts.Our brands represent a be

4、tter way to do what our consumers love,because enthusiastic pioneers designed a shoe out of their under-standing that they could pursue their passions with even more zeal if they had better footwear.Their innovation,and Deckers continued innovation,is what allows us to be successful in developing th

5、e best products in the marketplace for these people.We wouldnt be where we are today without our unique company culture.Early on,Deckers created a strong foundation,built upon shared values and hard work.These values,which we call The Deckers Way,form the basis of our culture.It is how we want the w

6、orld to see us,and our dedicated and inspired employees exemplify the Deckers Way.They share their time,talents,and financial resources to make their communities better places to live.The Deckers Way is what guides us every day.And lastly,Deckers believes in doing the right thing for the environ-men