capgemini：今天的消费者-2022年消费品和零售行业的消费者行为跟踪（英文版）（43页）.pdf

1、WHAT MATTERS TOTODAYS CONSUMER2022 consumer behavior tracker for the Consumer Products and Retail industriesEXECUTIVE SUMMARYThe behaviors of todays consumers have shifted dramatically over the past 18 months and their expectations have evolved in parallel. As our research suggests, many of these ch

2、anges will prove permanent. The consumer of today is shopping across multiple channels; she has returned to in-store shopping but also plans to continue shopping online, a channel she has grown accustomed to during the pandemic. She has also come to expect fast, easy delivery and fulfillment, whethe

3、r she is shopping on- or offline. She continues to be very concerned with the ethical status of the products she buys as well as the companies from which she buys them and wants to be assured that these products are both healthy to consume and sustainable to produce. She also does not expect sustain

4、able products to necessarily come at a premium. She is open to ordering directly from the brands she favors and sharing her data with them, especially if this will result in her receiving a better buying experience. These trends and behaviors are more pronounced for certain consumer segments. For ex

5、ample, our research reveals that Generation Z (1824 years of age) shoppers are more willing to pay a premium for products espousing clean, natural, and sustainable attributes. Shoppers with children in their households value fast delivery more than do shoppers without children. A greater share of Bo

6、omers (5775) have already returned to in-store shopping today than have Millennials (2540) and Gen Z. For brands and retailers, the implications of these evolving consumer trends infiltrate all aspects of their businesses, from strategy to product development, digital, analytics, operations, and mar