1、I M I 1 i h journey c planning Each trip begins at the beginning,with the tools essential to reach our desired destination.For East West Bank,that road kit has always encompassed superior asset quality and consistent earnings growth.From the onset,our goal was to become one of the top-performing fin
2、ancial institutions in California and a premier commercial bank.Achieving that goal has demanded careful planning and dedication to solid financial fun dam en ta Is.Our-strategy yielded benefits again in 2003,when we rewarded shareholders with our seventh consecutive year of record earniiigs and the
3、 highest return on assets in Bank history.COMMERCIAL BANKING Our Business/Commercial units saw healthy increases in 2003,including:Commercial Loans+26%Commercial Deposits t 18%Real Estate Loans+58%Trade Finance Loans+35%changing conditions Identifying the most opportune route often involves a willin
4、gness to take intriguing side roads that prove advantageous.We strategically target those niche markets;where we offer critical expertise and service:the seniors and affordable housing segments of the cunstriictjo17 industry,trade finaxice,and small-to mid-size d b usin esse s.0 w r cap a b ilities
5、dovetail with the entrepreneurial needs of businesses In Californias thriving middle market,which represent 961%of the States companies.East West also is openirig up new opportunities internationally,as our links to Asia emhle our cristomers to capitalize 011 expanding trade between the U.S.a d C h
6、i m opportunities To travel wisely,never lose sight of your starting point.Our roots in the Chinese-American community represent a source of enduring strength.Many retail customers bring with hem an entre p ren e uria I spirit and be ti e fic ia I asso c ia tio ns with Asian marltets.We provide a br