Brunswick Corporation (BC) 2015年年度报告「NYSE」.pdf

1、March 24,2016DEARFELLOWSHAREHOLDERS:It is a privilege to be writing to you for the first time as Brunswicks Chairman and Chief Executive Officer.I ameager and ready to lead our outstanding team of employees in our ongoing goal to consistently grow thisCompany and deliver value for our shareholders.I

2、n 2015,Brunswick reported its sixth consecutive year of improvement in operating performance.This outstandingfinancial performance is the product of the effort,talent and expertise of our more than 13,000 employees aroundthe world,the great brands that we have in all of our categories and our outsta

3、nding dealers and partners.Our foundation is built on three strategic pillars.These are:Product Leadership We develop and introduce products that are intuitive,innovative and desired byconsumers,through a process that is faster and better than our competitors;Be the Best Partner We consistently deli

4、ver the best value to all of our business partners;andHave a Winning Culture-We develop and retain the best team,with a passion for delivering our plantogether.These strategic pillars will further fortify our efforts going forward as we intently focus on strategicallypositioning the Company for cont

5、inued growth and prosperity.In 2015,these efforts included:Introducing a steady cadence of new product introductions across all lines of business;Completing and integrating several strategic acquisitions,primarily aimed at strengthening our marineparts and accessories(P&A)and fitness businesses,whic

6、h are areas we believe offer the greatestopportunities for growth;Expanding our manufacturing footprint and capabilities to increase capacity to meet demand andenable efficiencies;andAttracting and retaining top talent,including the completion of a well-orchestrated managementsuccession process for