猫途鹰TripAdvisor Inc (TRIP) 2014年10-K年度报告「NASDAQ」.pdf

1、2014 Annual ReportandNotice of 2015 Annual Meeting andProxy StatementApril 2015Dear Shareholders:2014 was an important year for TripAdvisor.Our global community of travelers contributed their reviews,opinions,photos and tips at an impressive clip,helping us reach more than 200 million reviews and op

2、inions.Last year also represented the beginning of an exciting new chapter for our brand,as we added the ability forusers to book many aspects of their trips directly on TripAdvisor.Our unique understanding of travelersI want to thank all the TripAdvisor members who contributed more than 70 million

3、reviews and opinions to oursite.Your devotion enriches the entire TripAdvisor community and reinforces our place as a pre-eminent brandin travel and leisure.We ended the year with more than 200 million reviews and opinions in 28 languages onmore than 1.6 million listings of places to stay,2.4 millio

4、n restaurants,and 500,000 attractions around the globeand content is continuing to grow at an accelerated pace.Our content attracts a massive global travel audience,asmore than two-and-a-half billion users visited TripAdvisor sites during the year.User-generated content from ourrobust travel communi

5、ty is the lifeblood of our brand.We will continue to build on this asset in 2015,making iteven easier for more users to share their experiences.Our content gives us a unique understanding of travelers,whose needs are nuanced,contextual,and episodic.Last year we launched Just for You,a personalized,h

6、ighly adaptive recommendation engine that delivers bettertravel advice for every user.We want to be every users personalized travel guide,whether someone is lookingfor a place to stay,a place to eat,or something to do while on a trip and today we believe we are only scratchingthe surface of what is