丰田汽车公司Toyota Motor Corp. (TM) 2011年年度报告「NYSE」.pdf

1、Rewarded with a smileby exceeding your expectationsAnnual Report 2011TOYOTA MOTOR CORPORATIONYear ended March 31,20110729Tomorrows environment-friendly vehicles,new business activitiesToyotas Global Vision not only calls for building better cars,but also expresses our goal of contributing to the cre

2、ation of better communities.Toyota is developing new products and services for the future of mobility,with the goal of realizing practical,low-carbon mobility;new lifestyles;broad application of environmental technologies and infrastructure for safer mobility.A future mobility that links people with

3、 products and servicesStable business base Toyota valuesRootsTrunkEver-better cars FruitDevelop vehicles that exceed expectations Contribute to communitiesContribute to the future of mobilityEnriching lives of communitiesFruitGuiding Principles at ToyotaThe Toyoda PreceptsThe Toyota WayConstantly st

4、rive for the ever-better cars and enriching lives of communities goals by ensuring sustainable profitability with a long-term point of view.Sustainable growthfuture of mobilityLeading the way to the20729Percentage of Sales by Market Achieve equal weightings in unit sales between industrialized natio

5、ns and emerging marketsIndustrializednations50%Emergingmarkets50%2015SalesplanIndustrializednations60%2010Sales performanceEmergingmarkets40%Toyota seeks to build ever-better cars that meet the needs of consumers and society,based on our principles of“customer-first,”“genchi genbutsu”(onsite,hands-o

6、n experience)and“good quality,affordable price.”We seek to realize this goal by cultivating global personnel who maintain the spirit of Toyotas culture of craftsmanship(monozukuri)and skill proficiency.Building cars that meet the needs of people in every regionMeeting challenging goals by engaging t