丰田汽车公司Toyota Motor Corp. (TM) 2012年年度报告「NYSE」.pdf

1、Year ended March 31,2012 Annual Report2012Our aim:Ever-better cars 0601Toyota Global VisionThe“Toyota Global Vision”announced in March 2011,is an articulation of what kind of company we want to be what kind of company we ought to be.It clarifies our value,“we want Toyota to be a company that custome

2、rs choose and brings a smile to every customer who chooses it.”TheToyota Global Visionis a distillation of our resolve at Toyota for the future.In the backdrop of this vision,there is our fall into the red after the Lehman Brothers collapse,as well as our reflection over a series of quality problems

3、.To unite all Toyota together to advance our efforts for the recovery of business performance,we came to realize the necessity of having a dream or a path that we should take that all people who work for Toyota could have in common,one that would define what kind of company we want to be what kind o

4、f company we should be.We also keenly felt the importance of making what kind of company we are and what kind of values we hold known to all our customers.Based on our ideal for Toyota,the members of our team gathered to discuss and finalize the vision.This is a distillation of our resolve at Toyota

5、.Rewarded with a smileby exceeding your expectationsToyota will lead the way to the future of mobility,enriching lives around the worldwith the safest and most responsible waysof moving people.Through our commitment to quality,constant innovation and respect for the planet,we aim to exceed expectati

6、onsand be rewarded with a smile.We will meet challenging goals by engagingthe talent and passion of people,who believe there is always a better way.Sustainable growthConstantly drive“always better cars”and“enriching lives of communities”by ensuring sustainable profitability under long-range perspect