1、A N N U A L R E PORT&A C C O U N T S 2 017ABOUT THE GROUPThe City Pub Company(East)PLC(“CPCE”)and The City Pub Company(West)PLC(“CPCW”)were founded by Clive Watson,David Bruce and John Roberts,who joined the board in December2011.On 1 November 2017,The City Pub Group plc(as consolidated“theGroup”)wa
2、s formed through the all share merger of CPCE andCPCW by way of a scheme of arrangement of CPCW,asfurtherdescribed in the Groups Admission Document for theIPO that theGroup completed in November 2017,when the shares were admitted to trading on AIM.As such the results oftheGroup are presented as if t
3、he Group existed from the start ofthecomparative period.At the same time,CPCE changed itsname to The City Pub Group plc.The City Pub Group owns and operates an estate of premium pubsacross southern England.The Groups pub estate comprises 39free houses located largely in London,Cathedral cities and m
4、arket towns,each of which is focused on appealing specifically toits local market.TheGroups portfolio consists of predominantly freehold,managed pubs,offering a wide range of high quality drinks and food tailored to each of its pubs customers.The City Pub Group leverages its sector contacts and expe
5、rience toensure it is well placed to acquire,and to have opportunities toconsider the acquisition of,either freehold or leasehold pubs.Following acquisition,it aims to improve profitability through targeted investment in each pub,incentivisation of its key employees,introducing its flexible retail s
6、trategy,dedicated marketing and utilising its centralised buying power.The Directors have considerable experience of acquiring pubs,expanding pub portfolios and creating premium pub companies.This includes leading the Capital Pub Company from start up through to flotation on AIM and its subsequent a