1、Annual Report&Accounts 2019ContentsAbout the GroupThe City Pub Company(East)PLC(“CPCE”)and The City Pub Company(West)PLC(“CPCW”)were founded by Clive Watson,David Bruce and John Roberts,who joined the board in December 2011.On 1 November 2017,The City Pub Group plc(as consolidated“the Group”)was for
2、med through the all share merger of CPCE and CPCW by way of a scheme of arrangement of CPCW,as further described in the Groups Admission Document for the IPO that the Group completed in November 2017,when the shares were admitted to trading on AIM.As such the results of the Group are presented as if
3、 the Group always existed.At the same time,CPCE changed its name to TheCity Pub Group plc.The City Pub Group owns and operates an estate of premium pubs across southern England and Wales.The Groups pub estate comprises 48 free houses located largely in London,Cathedral cities and market towns,each o
4、f which is focused on appealing specifically to its local market.The Groups portfolio consists of predominantly freehold,managed pubs,offering a wide range of high quality drinks and food tailored to each of its pubs customers.The City Pub Group leverages its sector contacts and experience to ensure
5、 it is well placed to acquire,and to have opportunities to consider the acquisition of,either freehold orleasehold pubs.Following acquisition,it aims to improve profitability through targeted investment in each pub,incentivisation of its key employees,introducing its flexible retail strategy,dedicat
6、ed marketing and utilising its centralised buying power.The Directors have considerable experience of acquiring pubs,expanding pub portfolios and creating premium pub companies.This includes leading the Capital Pub Company from start up through to flotation on AIM and its subsequent acquisition by G