1、How organizations can empower consumers and transition to a circular economy EXECUTIVE SUMMARY The circular economy, which aims to move economic and production processes away from linear take-make-waste to more circular and regenerative processes, can significantly contribute to sustainable developm
2、ent and reduce the pressure on finite resources. In this report, we look at consumer awareness, behaviors, expectations, and roadblocks as they relate to the circular economy. Consumer awareness about the problem of waste is high and consumers are keen to adopt mindful practices such as reducing con
3、sumption, reusing and keeping products in use for longer, and recycling. They are also keen to support organizations that engage in circular practices and are willing to reward such companies while simultaneously adopting certain circular practices themselves, most of which are limited to the post-u
4、se phase of the product lifecycle (segregating waste, giving away/ donating products, etc.). However, consumers face significant motivational and practical roadblocks to adopting circular practices. For instance, we found marked reticence to renting or leasing products. Consumers also face roadblock
5、s related to cost, convenience, access, and lack of information which prevent them from taking circular actions. Consumer products and retail as well as automotive companies must therefore do more not only to encourage and enable consumers to practice circularity, but also to manage their own operat
6、ions through a circular lens. Today, while most consumers expect organizations to take steps towards circularity, many feel that organizations are not doing enough to those ends. Moreover, organizations, in their own maturity assessment towards circular practices, reveal that they have not invested