爱立信（Ericsson）：消费者与市场洞察报告-5G市场领跑者（英文版）（16页）.pdf

1、5G Pacesetters consumerlab Ericsson Consumer and Market Insight report November 2021 Winning in the eyes of consumers and growing revenues 2Ericsson | 5G Pacesetters Methodology Ericsson ConsumerLab, in conjunction with leading telecom consulting experts from Tefficient, developed an index that anal

2、yzes and measures the 5G market performance and consumer perception of 73 communications service providers across 22 markets. These include Australia, Brazil, Canada, Mainland China, France, Finland, Germany, Italy, Japan, Kingdom of Saudi Arabia, Philippines, Romania, Sweden, South Korea, Singapore

3、, Switzerland, Spain, Thailand, Taiwan, the UAE, the UK and the US. This 5G Maturity Index tracked each of the service providers efforts in using 5G to gain a competitive advantage in consumer business and builds on both consumer perception data from Ericsson ConsumerLab consumer surveys and publicl

4、y reported 5G market facts. Each 5G service provider was analyzed based on 105 criteria across 16 categories spanning customer satisfaction data to 5G offering, rollout and marketing efforts. This report builds on consumer perception insights from 2 quantitative studies, conducted by Ericsson Consum

5、erLab, among smartphone users in 22 markets, including those using 5G networks. The sample consists of 1,000 to 2,000 respondents from each market, with an age range of 1579 (1569 in some markets) and is representative of the opinions of 1.1 billion smartphone users including 200 million 5G subscrib

6、ers. The consumer study was carried out between December 2020 and January 2021, while the remaining half of the indexs results, based on publicly reported 5G market facts by service providers, include data collected up until the end of May 2021. About Ericsson Consumer Service providers face three a