1、Annual Report 2008Protective Life Insurance Company,our largest operating subsidiary,was established in 1907 on a profound belief in the American dream.Consistent with our vision,we hold to three preeminent valuesquality,serving people,and growthwhich by tradition and choice transcend all others.We
2、provide financial security through valuable insurance and investment products and in doing so strive to enhance the quality of life of our customers,our share owners,and our people.This unwavering commitment to treating people the way we would like to be treated has been rewarded with stable,long-te
3、rm relationships and growth.In all that we do,we firmly believe that“Doing the right thing is smart business.”Annual Report 2008Protective Life Corporation provides financial security through insurance and investment products.Our purpose is to enhance the quality of life of our customers,our share o
4、wners,and our people.We hold to three preeminent valuesquality,serving people,and growthwhich by tradition and choice transcend all others.They are the foundation of our aspirations,our plans,our best energies,and our life together in this Company.QuaLiTyThe heart of quality is integrity.Quality is
5、the cornerstone on which all our activity restsquality products,services,people,and investments.We strive for superior quality and continuous quality improvement in everything we do.Serving PeOPLeServing people begins with being worthy of their trust.We believe we are at our best when we value and b
6、uild upon the diverse talents,backgrounds,and insights of all people.We find our ultimate reward in serving these three groups:Customers:Our customers come first.Our success as a Company depends upon our ability to respond to the needs of the many different types of people we serve as customers.We p