PC Connection Inc. (PCCC) 2003年年度报告「NASDAQ」.pdf

1、IMAGINEmpact everywhereevery dayp c c o n n e c t i o n,i n c.a n n u a l r e p o r t 24/72 00 3of major league sports teams and arenas,airports,billboards,and specialized catalogs.We were a highly visible sponsorof the Boston Red Sox baseball team,andpursued a unique partnership with theBoston Brui

2、ns and Celtics teams thatincluded promotions on the Fleet Centersinteractive television network.Operations and TechnologyDuring 2003,PC Connection continued to focus on operational efficiency and lowering our overall cost structure.Through a variety of initiatives throughoutthe year,we succeeded in

3、lowering SG&A expenses to 9.5 percent in 2003 compared to 10.2 percent the prior year,excluding restructuring costs and other special charges.Also,our cost of doing business was reduced by continued processimprovements and growth in the Internet as a sales channel.In 2003,Internet orInternet-assiste

4、d sales grew to 21 percent of our total business,compared to 19 percentthe prior year.Our award-winning efforts inusing e-commerce technologies enabled us to grow our business,better serve customers,and improve overall operations.Looking AheadOverall,we were pleased with our 2003 results.Looking ahe

5、ad,we intend to remaincompetitive in every way,while upholding our founding principle of offering the highest possible standards of customerservice and satisfaction.To meet this goal,in 2004 we plan to:Expand our product and service offerings Improve sales productivity Increase product margins Conti

6、nue to review our internal processes to gain efficiencies Sharpen our focus on high-growth customer segments Pursue strategic alliances and acquisitionsWith recent trends in the technology salesmarket,we believe demand will continue to strengthen for the products and servicesthat PC Connection offer