1、PC Connection,Inc.four stories,one familiar faceA n n u a l R e p o r t1999PC Connection is one of the largest and most respected direct marketers of brand-name informationtechnology products.As we have grown,our raccoon trademark has become a familiar face to computerusers all over the world.For mi
2、llions of customers,it is a promise of great selection,competitiveprices,reliable information,and remarkably fast delivery.For us,it is a reminder of our founding andguiding principlesto offer exemplary service and competitive prices,and to serve as a trusted,unbiasedsource of information about tech
3、nology and computing.And,it is our determination to remain true toour founding and guiding principles that has made us one of the best and most influential companiesin the computer industry today.Net Sales$in millionsOperatingIncome$in millions96-98 is pro forma dataSelling,General andAdministrative
4、Expenses%of net sales95 96 97 98 9995 96 97 98 9995 96 97 98 991,2001,000800600400200020151050403020100From big to small,and east to west.From coffee ,and labor to labs.From business to business,were responding to our customers needs.PC Connection,Inc.four stories,one familiar face Dear Fellow Share
5、holders:1999 was another outstanding year for PC Connection.Our rapid growth and accelerating earnings servedas a platform for many new initiatives,which we believe set the tone for our future direction and build aneven stronger foundation to support growth in the new millennium.During 1999,the PC C
6、onnection team consistently executed on our core business growth strategies:Accelerating the growth of our Outbound Sales Managed Account Program;Expanding our product and service offerings;Focusing on high-growth customer segments;Leveraging the power of Internet technology;andPursuing strategic ac