亿滋国际Mondelez International (MDLZ) 2010年年度报告「NASDAQ」.pdf

1、Creating a more delicious worldOur 2010 repOrt2abMessage from Our Chairman and Chief Executive OfficerMEssagE frOM Our ChairMan and ChiEf ExECutivE OffiCErIndexEver since my first“job”selling girl scout cookies,i believed that business could be a force for good.today,i know it is.Business is a vital

2、 part of the success of most nations.from Chile to China.the united states to ukraine.Well-run businesses contribute to society in so many ways:Providing jobs,creating robust supply chains,revitalizing communities,innovating solutions for some of the worlds toughest challenges,contributing to public

3、 coffers and delivering shareholder returns that enable further investment.But companies that can successfully and simultaneously balance the short-and long-term interests of the multiple constituents they serve can do the most good.they can,indeed,change the world for the better.thats one of the re

4、asons im so proud to be leading Kraft foods,where we say that“delicious is our difference.”Yes,our products taste delicious.But to us,its more than that.delicious is also our corporate purpose the mindset and spirit we apply to everything we do and how we do it.its also why we titled this report,“Cr

5、eating a more delicious world.”as a global food company,we can help raise people upout of hunger,out of poverty,toward healthier lifestylesthrough what we make and how we make it.Millions of times a day in ways big and small quite literally around the world,were doing just that.and we do it at multi

6、ple points in our supply chain from our agriculture sourcing initiatives that have made us a leading purchaser of sustainable cocoa,coffee and cashews to our finished products,like Biskuat and Tiger fortified biscuits that help indonesian moms ensure their kids get the right vitamins and minerals to