Monster Beverage Corp (MNST) 2023年年度报告「NASDAQ」.pdf

1、1 TO OUR STOCKHOLDERS I am pleased to report that 2023 represented our 31st consecutive record year of increased net sales.Net sales rose to$7.1 billion in 2023 from$6.3 billion in 2022.Monster Energy Zero Sugar,which was launched in the United States in January 2023,has continued to grow and we rem

2、ain extremely satisfied with consumer acceptance of this product.We are also pleased with the launch of Reign Storm in the United States in March 2023,in 12 oz.sleek cans,to address the newly emerging category of energy drinks.We have continued to expand the flavor offerings in our Reign Storm line

3、and plan to have eight different flavors available for the 2024 summer season.Following our acquisition of the Bang Energy drink business in July 2023,Bang Energy drinks continue to gain momentum as we re-establish increased listings for the brand.Our first flavored malt beverage,The Beast Unleashed

4、,is continuing to gain distribution.In January and February 2024,we launched Nasty Beast Hard Tea in 12 oz.and 24 oz.cans.We are excited about the prospects for both alcohol products.We recently launched Monster Energy Ultra Fantasy Ruby Red,Juice Monster Rio Punch,Rehab Monster Green Tea,Monster Re

5、serve Peaches N Crme and Java Monster Irish Crme,all of which are currently being included in the spring retail grocery and convenience chain store resets.Our Monster Energy brand as well as our Strategic(apart from our affordable brands)and Reign Brands,continue to participate in the premium segmen

6、t of the energy drink category.Our Monster Energy drinks are now sold in approximately 144 countries and territories globally and our Strategic Brands,comprised primarily of the various energy drink brands we acquired from The Coca-Cola Company in 2015,are now sold in approximately 64 countries and