亿滋国际Mondelez International (MDLZ) 2001年年度报告「NASDAQ」.pdf

1、Of course were big.2001 ANNUAL REPORT.but thats a small part of our story.Think of us as an energetic one year old with 100 years experience.On June 13,2001,we began trading as a public company.Our$8.4 billioninitial public offering was the second biggest in U.S.history.With nearly$34 billion in rev

2、enues,we are the largest food company in NorthAmerica and the second largest worldwide.35 of our brands havebeen delighting consumers for more than 100 years.The care andquality that J.L.Kraft,Johann Jacobs,Oscar Mayer and C.W.Postfirst put into their products live in our brands today.24We touch a b

3、illion people,one at a time.Six of our brands have global revenues of more than$1 billion,61 haverevenues of more than$100 million.Were a member of the family in99.6%of all American households.Last year,we listened to morethan 2.5 million people to learn how to better meet consumersneeds.Each month,

4、12 million people visit our websites for product,menuand nutrition information.A billion people see our advertisingaround the world.Were building a future on innovations in taste,nutrition,convenience,variety and value.6We know how to make good ideas grow.One good idea leads to another,and another,a

5、nd another.In 2001,new products generated more than$1.1 billion in revenues.We holdthousands of patents worldwide and,since 1981,weve receivedmore U.S.food-related patents than any other food company.We investmore in advertising than any other U.S.food company.In the last sixyears,weve received more

6、 than 100 advertising awards around theworld.Our focus is on four key growth areas:snacks,beverages,convenient meals and health&wellness.Were local,all around the world.Our brands are sold in millions of neighborhood stores in more than 145 countries.Weve earned the#1 share in 21 of our top 25catego