Monster Beverage Corp (MNST) 2019年年度报告「NASDAQ」.pdf

1、1 TO OUR STOCKHOLDERS I am pleased to report that 2019 represented our 27th consecutive record year of increased net and gross sales,with net sales surpassing the$4.0 billion threshold for the first time in our history.Net sales rose to$4.2 billion in 2019 from$3.8 billion in 2018.Gross sales rose t

2、o$4.9 billion in 2019 from$4.4 billion in 2018.We continue to innovate in the energy drink category.We successfully launched Reign Total Body Fuel,our line of high performance energy drinks in 2019,and in addition launched a number of other new products in the United States,as well as in internation

3、al markets.We anticipate future introductions of new and exciting beverages and packaging.In 2019,we completed the transition of our United States distribution of our Monster Energy portfolio of products to the The Coca-Cola Companys network of distributors.Our Monster Energy drinks are now sold in

4、approximately 148 countries and territories globally and our Strategic Brands,comprised primarily of various energy drink brands we acquired from The Coca-Cola Company in 2015,are now sold in approximately 106 countries and territories globally.One or more of our energy drinks are now distributed in

5、 approximately 161 countries and territories worldwide.Our Monster Energy brand participates in the premium segment of the energy drink category,as do most of our Strategic Brands.Our affordable energy brand,notably Predator,participates in the affordable segment of the energy drink category interna

6、tionally.These unprecedented times are presenting particular challenges to all of us.Our deepest sympathies go out to all those who have been affected by the COVID-19 pandemic.Our top priority remains the health,safety and wellbeing of our employees,customers,consumers and our communities.We are con