微软Microsoft Corporation（MSFT） 2013年年度报告「NASDAQ」.pdf

1、 TO OUR SHAREHOLDERS,CUSTOMERS,PARTNERS AND EMPLOYEES:This is a unique letter for me the last shareholder letter I will write as the CEO of the company I love.We have always believed that technology will unleash human potential and that is why I have come to work every day with a heart full of passi

2、on for more than 30 years.Fiscal Year 2013 was a pivotal year for Microsoft in every sense of the word.Last year in my letter to you I declared a fundamental shift in our business to a devices and services company.This transformation impacts how we run the company,how we develop new experiences,and

3、how we take products to market for both consumers and businesses.This past year we took the first big bold steps forward in our transformation and we did it while growing revenue to$77.8 billion(up 6 percent).In addition,we returned$12.3 billion(up 15 percent)to shareholders through dividends and st

4、ock repurchases.While we were able to grow revenue to a record level,our earnings results reflect investments as well as some of the challenges of undertaking a transformation of this magnitude.With this as backdrop,Id like to summarize where we are now and where were headed,because it helps explain

5、 why Im so enthusiastic about the opportunity ahead.Our strategy:High-value activities enabled by a family of devices and services We are still in the early days of our transformation,yet we made strong progress in the past year launching devices and services that people love and businesses need.We

6、brought Windows 8 to the world;we brought consistent user experiences to PCs,tablets,phones and Xbox;and we made important advancements to Windows Server,Windows Azure,Microsoft Dynamics and Office 365.We are proud of what we accomplished this year and continue to be passionate about delivering bett