微软Microsoft Corporation（MSFT） 2015年年度报告「NASDAQ」.pdf

1、 1 Dear shareholders,customers,partners and colleagues:Its been a remarkable year for all of us at Microsoft,a year of change and opportunity for our company,our industry and the world.We as a company stand for deeply understanding the needs of customers,translating that understanding into products

2、that people love and ultimately into the success our customers have with our products.Its that last part that is our key motivation.The entire Microsoft team is inspired to bring their best ideas and efforts every day to build products people love,and to advance our mission to empower every person a

3、nd every organization on the planet to achieve more.And were seeing the impact.We sharpened our focus this past fiscal year,prioritizing our talent and investments in areas where we have differentiation and potential for growth.We executed with financial discipline,with revenue of$93.6 billion,$60.5

4、 billion of gross margin,$18.2 billion in operating income and$12.2 billion in net income.And we significantly increased our total cash return to shareholders by nearly 50 percent to$23.3 billion.We also made key decisions that are moving us forward as the company that builds best-in-class platforms

5、 and productivity services for our mobile-first,cloud-first world.We launched Windows 10 as a service that unites your experience across a wide range of devices with innovations that increase productivity and flexibility while remaining familiar.Surface is proving that consumers and businesses alike

6、 want a tablet that can replace their laptop.We achieved$3.6 billion in Surface revenue equally gratifying is the fact that Surface won fans while also creating a new hardware category.We restructured our phone business,as we aligned our first-party hardware portfolio into the larger Windows ecosyst