Meta Platforms, Inc. (META) 2012年年度报告「NASDAQ」.pdf

1、This has been an exciting and challenging year for Facebook.We connected one billion people,we transformed our products and business to be primarily focused on mobile,and we transitioned to being a public company.Our guiding compass is our mission:to give people the power to share and make the world

2、 more open and connected.This is why we are here.We try to help you stay connected with everyone you care about,give you a voice to share whats important to you,and hopefully make the world a little smaller as a result.Each step in our journey brings new opportunities to serve the world in new ways.

3、Over the next few years,our focus on our mission will lead us to work on a few of the worlds greatest opportunities.We can help redefine the relationship we all have with our phones and technology so its more about people and less about apps and features.We process the world through interacting with

4、 other people.Our technology should be personal and work in the same way.Its natural and its how were wired.The work were doing on Home is the start of this effort.We can help connect the next five billion people.Over the next five to ten years,most people with feature phones will get smart phones.S

5、ome of them will get smart phones just so they can use Facebook to stay connected with family and friends.We feel it is a great opportunityas well as our responsibilityto help everyone in the world get connected and join the modern knowledge economy.We can establish Facebook as one of the great econ

6、omic engines of our time.Small businesses will be able to acquire new customers and build deeper relationships than ever before.Great brands will be better able to tell their stories and build meaningful connections with consumers.E-commerce services will be able to sell products inline as millions