Medibank Private Ltd (MPL) 2002年年度报告「ASX」.pdf

1、ANNUAL REPORT 2002Medibank Private will leverage its brand assetand Australia-wide identity to strengthen its leadershipof the health insurance industry.1OverviewSimplifying and better managing themargin performance of our portfolio of products;Investing in a Customer RelationshipManagement(CRM)syst

2、em,which willbe rolled out in early 2003 and willsubstantially improve our ability tomore effectively service individualcustomer needs and manage providerclaims with greater scrutiny;andInvesting in an enhanced retail branch networkstarting in late 2002,that will increase membersaccess to our servic

3、es and to a broad array ofhealth information services that will assist them inmanaging their personal health and wellbeing.By exercising leadership over these key businesscompetencies,we will deliver better service outcomesfor members and contribute to a sustainable andprofitable Australian private

4、health insurance industry,as well as restoring our own financial performance.Accordingly,we have re-focussed our vision andmission statements to better reflect our leadershipaspirations.Our vision is“When Australians thinkof leadership in health and wellbeing they thinkMedibank Private”while our bus

5、iness missionstates“We will strive to provide our memberswith access to the best health solutions”.In light of a challenging health insuranceenvironment,including a severe downturn in our own financial performance,we havere-focussed our priorities to better manageour core business and to work harder

6、 atproviding leadership in the delivery of privatehealth insurance excellence to our members.At an industry level,we will strive to be a concept and practice leader in moving the private health insurance sector to a sustainable and valued alternative to the public health system.We will demonstrate l