1、Rugdikte 16.55 mmRoyal DSMIntegrated Annual Report 2011Bright Now movieIn 2011,DSM launched its new corporatebrand to mark the completion of its trans-formation into a Life Sciences and MaterialsScience company active in health,nutritionand materials.On the date of the launch,DSMorganized a global e
2、vent where its employeeswere taken to their local cinema to watch abrand launch movie about the story behindDSMs Bright Science.Brighter Living.This movie which can be found on theattached DVD is about a reporter who has towrite a complete article about DSM,includinginterviews to be held on location
3、 around theworld,within 5 days.The Bright Now moviehas won two European awards.Royal DSMIntegrated Annual Report 2011For the printing of this report 100%biological ink was used,and the use of solar energy saved over 1200 kg of CO2and1250 kWh of electricity.Questions about or feedback on this report
4、can beaddressed to:Royal DSMP.O.Box 65006401 JH HeerlenThe NetherlandsT+31(0)45 578 8111E DSM AR2011 Cover_def.indd 1DSM AR2011 Co ove er_def.indd d1 129-02-12 16:4929-02-1216:4916:49Rugdikte 16.55 mmLife Sciences and Materials SciencesDSM,the Life Sciences and Materials Sciences companyOur purpose
5、is to create brighter lives for people today and generations to come.We connect our unique competences in LifeSciences and Materials Sciences to create solutions that nourish,protect and improve performance.DSM uses its Bright Science to create Brighter Living for people today and for generations to
6、 come.Based on a deep understandingof key global trends that are driving societies,markets and customers,DSM creates solutions to some of the worlds greatchallenges,thus adding to both its own and its customers success.DSM believes that its continued success will be driven by its ability to create s