General Electric (GE) 2003年年度报告「NYSE」.pdf

1、Fivequestions,Fiveanswes,Onegrowth stategygowing gege 2003 annual epot13TECHNOLOGYhow do youdefeatthecommoditythreat?oneIn 2003,GEintroduced dozens of new products for industries and consumers,using advanced materials and designs to deliver unprecedented levels of performance.But that was last year.

2、Without new technicalbreakthroughs,a companys products can become mere commodities subject to deflation and shrinkingmargins.So GEinvests in innovation at every point in the economic cycle to build market share and expandmargins,open up new markets and deepen relationships with customers.The challen

3、ge GEand itsresearchers face every day is to understand the dynamics of industries,make the right bets on futuretechnologies,and move innovations from the lab to the marketplace.next-gen enegyTechnology-driven energy efficiency reduces customers operating costs and earns GE a premium on the products

4、 that deliver those savings.No wonder,then,that GE is focused on extracting the most from any given fueloil,natural gas,hydrogen,wind,sunthrough the use of advanced materials,designs and processes in all of its products.windMore than 2,000 1.5 megawatt wind turbines from GE are providing power world

5、wide.In 2003,GE began to infuse its wind turbine designs with GE technologiespower electronics,drive-trains from off-highway vehicles,and blade materials and designs.hydogenHydrogen can produce three times the energy per gram of natural gas with no greenhouse gas emissions.In 2003,GE researchers mad

6、e strides in storage technology,a key challenge in building tomorrows hydrogen economy.fuel cellGE researchers are developing solid-oxide fuel cells that are big enough to power neighborhoods and reduce greenhouse gas emissions.In 2003,they developed durable metals that can perform far longer in the