Ethan Allen Interiors Inc. (ETD) 2011年年度报告「NYSE」.pdf

1、A N N U A LR E P O R T2 0 1 1During the last fiscal year,we have contin-ued to make progress in repositioningEthan Allen to meet the challenges of the“Great Recession.”We have strengthenedeach of the five priorities that have beenour focus,resulting in major improvementsin our financial position.OPE

2、RATIONS:We made major strides in improving ourfive areas of focus during fiscal 2011:Projecting a relevant message:We focusedon getting an aspirational and attainablemessage across.We increased our advertis-ing spending by 26%during the fiscal year,aggressively utilizing direct mail,national tel-evi

3、sion and digital advertising.Managementin advertising was also strengthened duringthe year.These investments in advertisingand management provide us an opportunityto continue to develop our brand in a differ-entiated manner.Accelerating the development of stylishand attainable products:During the ye

4、arwe accelerated the development of our prod-uct programs.We focused our offers in theprojections of our 5 Signature Lifestyles:Elegance,Vintage,Romance,Explorer,andModern.Products were developed for bothour domestic and offshore manufacturing.We are planning to launch a major productprogram introdu

5、ced to our retail networkearlier this year.Consumers will see the firstphase in September 2011,with other majornew products to be introduced to consumersfrom January to June of 2012.We are in astrong position to continue to project relevantofferings to our clients.Strengthening our retail network:We

6、 tooksteps this year to add more than 225 qualifiedand entrepreneurial interior design associatesto our network.We continue to relocate ourdesign centers to more advantageous sitesand to close and consolidate poorlyperforming locations.At the end of June2011,we have 287 design centers in ourretail n