Electronic Arts (EA) 2008年年度报告「NASDAQ」.pdf

1、Notice of 2008 Annual Meeting of StockholdersProxy StatementAnnual Report on Form 10-K for theFiscal Year Ended March 31,2008 Stockholder LetterStockholder Letter (This page intentionally left blank)To Our Stockholders,FY08 was a good year for both the interactive entertainment industry and for EA.I

2、n the past calendar year,total software sales grew 26 percent to more than$33 billion.A few short years ago,gaming was almostentirely about packaged goods games made for four or five platforms.Today,games generate revenue on over10 platforms including consoles,PCs,handhelds and mobile phones.In addi

3、tion to purchasing discs in stores,consumers pay for content via downloads,subscriptions and micro-transactions.Systems like the Wii from Nintendo are leading the way for the industry to capture new audiences tens ofmillions of women,seniors and children who were largely unreachable just three years

4、 ago.SonysPLAYSTATION 3 and Microsofts Xbox 360 enable graphic fidelity that is beyond what many imaginedpossible five years ago.Accessible games like Rock Band and EAs Pogo service are reaching whole new communities of players.Online games are burgeoning around the globe and particularly in Asia wh

5、ere millions of players meet,compete and form communities in rich massive multi-player worlds.We believe these trends suggest the audience for interactive games can grow from a few hundred million todayto as many as two billion in the next decade.Fiscal 08 ReviewEAs performance in FY08 tracked,and i

6、n some respects exceeded,the industrys growth.We deliveredimproved financial results,made good progress on operational imperatives and set a strategic framework fordynamic growth in the next three years.Our performance was particularly encouraging in that some key negative trends were reversed.After