Electronic Arts (EA) 2007年年度报告「NASDAQ」.pdf

1、ELECTRONICARTSINC.Stockholder LetterStockholder LetterTO OUR STOCKHOLDERS:Change.Last night,a woman in Ohio earned 10,000 tokens playing Poppit!on P.A student in Seoul won atournament on EA SPORTS FIFA Online.A Madden NFL fan bought a virtual Patriots jersey.A girl in Parisarranged a wedding for her

2、 character in The Sims.And a teenager in Fresno downloaded Tetris on his mobilewhile his mom and dad played Tiger Woods PGA TOUR on the Wii.Fiscal 2007 was a year that dramatically changed assumptions about the who,what,when and where ofinteractive entertainment.It was a year that taught us some les

3、sons about consumer demand for casual gamesand showed us that EA is capable of building its business far beyond the installed base of consoles and PCs.During the last console cycle,we were primarily focused on the western markets of North America andEurope and just three or four technology platforms

4、.Today,EAs games are published on 11 gaming systems.Our online and casual games are growing from a niche to mainstream and some of our biggest growthopportunities are in Asia.There is both upside and challenge to this change.We are optimistic that the opportunity for profitable growthis much greater

5、 than we might have originally imagined.These changes reaffirm the strategic investments EAhas made in online gaming,mobile gaming,Asia and in creating new intellectual properties.The challenge is that we are now on a path where change does not come every five years when we see aconsole transition.W

6、e are now in a world where change is constant.Since I returned to EA earlier this year,Ive spent time talking to employees,customers,investors andconsumers.Ive found a deep recognition that the industry is changing and there is a great appetite among allof EAs stakeholders for change.Our employees a