1、BEHIND THE BRANDTHEENERGIZER HOLDINGS,INC.2010 ANNUAL REPORTFinancial Highlights Energizer Holdings,Inc.is a consumer goods company operating globally in the broad categories of household and personal care products.The Household Products Division offers consumers a broad range of portable power solu
2、tions and lighting products,anchored by the universally recognized Energizer and Eveready brands.The Personal Care Division offers a diversified range of consumer products in the wet shave,skin care,feminine care and infant care categories with well-established brand names such as Schick and Wilkins
3、on Sword mens and womens shaving systems and disposable razors;Edge and Skintimate shave preparations;Playtex tampons,infant feeding,Diaper Genie and gloves;Banana Boat and Hawaiian Tropic sun care products;and Wet Ones moist wipes.With commercial and production operations in 50 countries and distri
4、bution in more than another 110,the company markets its products throughout most of the world.Energizer is traded on the NYSE under the ticker symbol ENR.In addition to its earnings presented in accordance with generally accepted accounting principles(GAAP),Energizer has presented certain non-GAAP m
5、easures in the table above,which it believes are useful to readers in addition to traditional GAAP measures.These measures should be considered as an alternative to,but not superior to or as a substitute for,the comparable GAAP measures.(a)Earnings are presented with and without the impact of a writ
6、e-up on inventory acquired through the purchase of the Edge and Skintimate shave preparation brands in 2009 and the purchase of Playtex Products,Inc.in 2008.GAAP requires inventory to be valued at fair market value less the cost of disposal and a profit allowance for the selling effort,as opposed to