eBay (EBAY) 2002年年度报告「NASDAQ」.pdf

1、To our Stockholders,Partners,Employees and the eBay Community:A Dening Year for eBayThe year 2002 was a dening time in eBays history a time when all the aspects of the businesscame together to demonstrate the companys true potential.The eBay community led the company toanother year of record perform

2、ance,reected in extraordinary growth across all metrics.Registered usersgrew to nearly 62 million by the end of the year,an increase of 46%from the year-ago level.And thoseusers listed more than 638 million items in 2002,a 51%year-over-year increase.Gross merchandise sales,which is the value of all

3、items sold on eBay,totaled nearly$15 billion in 2002,a 60%increase over 2001.For the rst time in our history,net revenues surpassed$1 billion,totaling$1.21 billion for the full year.This growth strengthens our condence in the depth of the US market,the potential of internationalexpansion,and the pro

4、mise of online payments.But more importantly,the outstanding momentum weachieved in 2002 fully validates our long-term strategy,and sets the stage for an even broader,larger andmore engaged community and a stronger company for years to come.As we look back on the year,there were a few powerful trend

5、s that strengthened and expanded theeBay marketplace:e-commerce continues to broaden its appeal.Consumers are becoming increasingly comfortable withshopping online,as reected in the fact that more people are coming online than ever before and moreInternet users are shopping each month,both in the US

6、 and around the world.According to theUS Department of Commerce,total retail e-commerce in the United States jumped 27%in 2002 to morethan$45 billion.eBay is beneting from this trend as it is one of the rst places that consumers want tovisit.eBay is now a global,mainstream shopping destination.A tru