eBay (EBAY) 2010年年度报告「NASDAQ」.pdf

1、Annual Report 2010To Our Stockholders,In 2010,eBay Inc.became a stronger,more customer-focused company that is creating better experiencesthrough technology-driven innovation.We extended our leadership in payments,strengthened and grewMarketplaces,and continued to operate efficiently so that we coul

2、d reinvest in growth.In short,we delivered onour financial commitments to you,making progress against our goals and planting seeds for future growth.Our net revenues increased 5 percent in 2010 to$9.2 billion,compared to$8.7 billion in 2009.Excluding 2009revenue from Skype(sold in November 2009)of$6

3、20.4 million,net revenues would have increased 13 percent,from$8.1 billion in 2009 to$9.2 billion in 2010.Diluted earnings per share decreased to$1.36 in 2010,compared to$1.83 in 2009.This was driven primarily by the gain on sale of Skype,which was partially offset bythe impact of a Skype-related le

4、gal settlement charge in 2009.We achieved an operating margin of 22 percent in2010 compared to 17 percent in 2009 and delivered$2.7 billion of operating cash flow for the year.Extending our lead in paymentsIn 2010,we connected more buyers and sellers than ever before through PayPal.We ended the year

5、 with net totalpayment volume(TPV)of$92 billion a 28 percent increase over 2009 and more than 94 million active,registered accounts globally.Globally,PayPal continues to expand its footprint,with 47 percent of revenues coming from international markets,up from 44 percent in 2009.PayPal strengthened

6、its local competitive offerings,creating innovative partnershipswith local governments,and leading banks and mobile providers in markets such as Mexico,Brazil and China.We saw continued strong growth across our Merchant Services business,which today accounts for more than 60percent of our total paym