Deckers Outdoor Corp. (DECK) 2012年年度报告「NASDAQ」.pdf

1、Annual Report Live in luxurious comfort Innovative outdoor footwear inspiring adventure on water and trails Official outfitters to your happy place13MAR200814173367Dear Shareholders:Great brands endure through periods of great success,and great brands endure through periods ofadversity.While 2012 ce

2、rtainly had its challenges,our brands remain as important and relevant to theconsumer as ever,continuing to gain traction within their target markets while our global presence wasstrengthened through strategic investments in marketing,product development,and our direct toconsumer platforms.To be cle

3、ar,2012 was not without its setbacks.The second of two consecutive yearsdubbed the warmest on record,increasingly difficult macroeconomic conditions in Europe and record highproduct costs tested our strengths in many ways.But the fundamentals of our business remain strong andrecent brand surveys ind

4、icate that consumer sentiment towards the UGG?brand is higher than ever.With the consumer on our side,we repurchased 4,513,884 shares of our common stock this year,underscoring our confidence in the long-term opportunity for Deckers and its promising portfolio ofbrands.Our BrandsThe UGG brand remain

5、s one of the most recognized and relevant comfort shoe brands in theindustry.In 2012,we continued to elevate the brands status both domestically and overseas withcompelling new product introductions and more integrated marketing programs,including an increaseddigital presence,as well as massive grow

6、th in our social media engagement.This also included telling thestory of our growing mens line to a broader audience.Anchored by our partnership with Tom Brady,combined with the successful opening of our first mens only store,we believe this business can one dayrepresent twenty percent of UGGs overa