1、FEET ON THE GROUNDEYES ON THE HORIZONDeere&Company Annual Report 2014Deere&Company One John Deere Place Moline,Illinois 61265(309)765-8000 www.JohnDDEERE&COMPANY ANNUAL REPORT 20142014 AR_wrap around cover.indd 112/18/14 10:59 AM2014 AR_wrap around cover.indd 212/18/14 10:59 AM2Net Sales and Revenue
2、s(MM)201220132014$36,157$37,795$36,067Shareholder Value Added*(SVA)(MM)201220132014$2,776$3,390$2,694Net Income*(MM)201220132014$3,065$3,537$3,162*Net income attributable to Deere&Company.About the Cover“Feet on the Ground”refers to our unrelenting drive for operational excellence and distinctive le
3、vels of quality in all our products,including the pictured 6170M utility tractor and F440R round baler.“Eyes on the Horizon”means looking ahead and making the investments necessary to meet the worlds growing need for food,shelter,and infrastructure.FEET ON THE GROUNDDividends Declared(U.S.dollars pe
4、r share)Worldwide net sales and revenues decreased 5%in 2014 compared with 2013 due to lower Agriculture&Turf sales,partially offset by higher Construction&Forestry sales and Financial Services revenues.While down 11%,net income remained strong reaching its second-highest-ever level in 2014.Earnings
5、 per share were down 5%,benefiting from fewer shares outstanding.Solid profits,plus the disciplined use of assets and the skillful execution of business plans,yielded another year of impressive SVA performance.SVA represents operating profit less an implied charge for capital.During 2014,Deere boost
6、ed its quarterly dividend rate by 18%,to 60 cents per share.It was the 12th dividend increase since 2004.Over this time,the company returned more than half of its cash flow from operations to investors through dividends and share repurchases(net of issuances).*Non-GAAP financial measure.See page 15