Deckers Outdoor Corp. (DECK) 2016年年度报告「NASDAQ」.pdf

1、 2016 Shareholder Letter To our Shareholders,Im incredibly honored to write this letter as CEO of Deckers Brands,and I feel privileged to lead such an amazing organization.I want to thank the Board for this opportunity and specifically Angel for his service the last eleven years.It took extraordinar

2、y vision to lead Deckers from a small$200 million company into the nearly$2 billion global organization we are today.Angel understood that to achieve this growth we needed to do more than just create compelling brands and products;we had to build a company with the infrastructure to reach consumers

3、around the world,and the capabilities to enhance their experience with our brands.This required developing a highly advanced Omni-Channel platform,strengthening our supply chain,bringing in experienced professionals to work alongside our talented group of employees,and forming a strong international

4、 presence.Led by Angels vision,we began making these investments early on,ahead of the many rapid changes we are seeing in todays marketplace.We recognized that online shopping and social media were changing the ways in which consumers engage and access brands.As the marketplace evolution continues,

5、we are focused on adapting for the future,while leveraging our investments to grow our brands lifestyle appeal and improve our organizations profitability.In the past year,we invested in new infrastructure,systems and talent to support future growth,while simultaneously streamlining the organization

6、 and operations to become more efficient.The company and our people are reacting to change faster than ever before.I am proud of how our employees have stepped up to the increased demands being placed on them,both from within the organization and from the external marketplace.This past year we navig