Deckers Outdoor Corp. (DECK) 2019年年度报告「NASDAQ」.pdf

1、 2019 Stockholder Letter Dear Stockholders,Fiscal year 2019 marked new milestones for the Deckers Brands organization as we reached over$2 billion in revenue for the first time in the Companys history and successfully executed on our plans to expand our levels of profitability.I am proud of our evol

2、ution as we have created a solid foundation for our brands to leverage going forward.In the year,our portfolio of brands drove revenue growth of 6.2%.In addition,we increased non-GAAP operating margin by 380 basis points to 16.2%and grew non-GAAP earnings per share by 54%to$8.84.These results illust

3、rate our execution of the strategic improvements we previously outlined,and will now allow us to fuel planned growth drivers.SUCCESSFUL DELIVERY OF STRATEGIC PLANS Our fiscal year 2019 performance included the successful achievement of our operating profit improvement plan,a year ahead of schedule.T

4、his years results highlighted our ability to demonstrate disciplined management of our operations and cost structure to make planned focused investments while delivering top tier levels of profitability.Over the last two years our Company has improved gross margins,leveraged our expense structure,an

5、d elevated our focus on key areas of opportunity across our brands.I am excited about the path ahead,as we drive innovation,consumer engagement and digital expertise.As I look forward,the Companys main strategic initiatives are centered around investments in marketing and technology to:Build awarene

6、ss and adoption of the HOKA ONE ONE brand;Grow the UGG Mens and UGG Womens non-core categories;Enhance ecommerce capabilities to evolve how we engage and grow with our consumers;and,Develop talent,tools,and analytic capabilities that will allow us to maximize these efforts.FASHION LIFESTYLE GROUP Ou