Deckers Outdoor Corp. (DECK) 2010年年度报告「NASDAQ」.pdf

1、Deckers Outdoor Corporation builds niche products into global lifestyle brands by designing and marketing innovative,functional and fashion-orientated footwear,developed for both high performance outdoor activities and everyday casual lifestyle use.The Companys products are offered under the UGG,Tev

2、a,Simple,Ahnu,TSUBO and Mozo brand names.13MAR200814173367To our Stockholders and Employees;Another year of strong organic growth helped drive our annual sales above$1 billion for the first timeever.This important milestone would not have been achievable without significant contributions fromseveral

3、 areas of our business.Notably,sales of the Teva?brand increased 31%to surpass$100 million(alsoa first)while sales of the UGG?brand rose 23%to nearly$875 million.In addition,international salesincreased 42%to$237 million,and our consumer direct division grew 41%to$217 million.We are veryencouraged t

4、hat our recent success has been diverse in terms of brands,geographies and distributionchannels.We take great pride in these record accomplishments and look ahead with excitement to theopportunities for further growth.Our BrandsWe own a diverse portfolio of brands and our two largest brands,UGG and

5、Teva,experiencedexcellent years in 2010.The UGG brand enjoyed its 13th consecutive year of double digit growth fueled bystrong demand in all four seasons.Our product lines now consist of multiple boot collections such as coldweather,fashion and classics,as well as slippers,casuals and sneakers that

6、target a wider audience of men,women and kids.We are capitalizing on the cultural shift in fashion towards comfort and now areleveraging the UGG brands strong footwear roots and consumer loyalty to extend the brand further intoapparel and accessories.Likewise,weve broadened the Teva brands appeal th