Christopher & Banks Corporation (CBK) 2011年年度报告「NYSE」.pdf

1、Life.You wear it well.2011 Annual Rat the Company,including helping launch the CJ Banks brand in 2001.In addition,Michael Lyftogt was promoted to Senior Vice President,Chief Financial Officer,having been a member of the Companys Finance Department for over thirteen years.Given these and other change

2、s,I am confident we now have the management team and leadership necessary to successfully execute our fiscal 2012 strategic initiatives and return the Company to profitability and improved store productivity over the long term.Our goal of regaining profitability is straightforward and requires that

3、we return to the foundation of the Companys past success product innovation and customer care.We recognize that our customer expects more from us improved styling,improved quality and an improved personalized shopping experience.Our mission is to provide customers of all sizes an unparalleled fashio

4、n and shopping experience.In addition to our merchandise transformation which will be fully reflected in the early fall assortment,we have an opportunity to strengthen our brand presence.We are developing a refined brand message to communicate our improved positioning to both I am extremely apprecia

5、tive of the Boards confidence in recently selecting me as President and Chief Executive Officer.Having served as a director of the Company for nearly twenty years and as Board Chair for five years,I am well aware of the Companys past successes,as well as the key attributes of our Christopher&Banks a

6、nd CJ Banks brands.Over the past few months,we have defined our focus and instilled a sense of urgency to return the Company to profitability.Fiscal 2011 was a challenging year as consumers continued to be extremely value-conscious and controlled in their discretionary spending.This certainly contri