Christopher & Banks Corporation (CBK) 2015年年度报告「NYSE」.pdf

1、2015 ANNUAL REPORTDuring 2015 we took important measures to strengthen our foundation to position us for improved financial results.Despite the continued challenging macro and missy retail environment we remained highly focused on controlling the controllables.While we did not achieve our overall fi

2、nancial expectations,we experienced sequential improvements in sales performance as we progressed through the year,along with several other key highlights as follows:Continued the aggressive repositioning of our store base to offer our full size ranges Missy,Petite,Women(“MPW”)through conversions an

3、d store openings,ending the year with 75%of our stores,including outlets,in the MPW format;Accelerated our eCommerce growth with a double-digit increase in sales together with gains in gross margin;Expanded merchandise margins as we increased penetration in key categories and basics,along with impro

4、ved sourcing initiatives;Managed our inventory prudently with store inventory per square foot down 12.9%versus last year;Invested thoughtfully in technology to advance our omni-channel initiative,upgraded our systems and enhanced their security;Realigned our product development,buying,and merchandis

5、e planning and allocation functions while strengthening our organization with additional talent;and Completed a comprehensive business evaluation with an outside independent firm which validated our strategic plans.With much of 2016 ahead of us,we will continue to execute on our strategic initiative

6、s and remain intently focused on increasing customer engagement.We are excited about these key initiatives:Putting the“special”back into our specialty store experience in all store formats.This includes refining our product selection to balance unique novelty with core basics,increasing frequency of