第一资本金融公司 Capital One Financial (COF) 2000年年度报告「NYSE」.pdf

1、Capital One Annual Report2000Capital One Financial Corporation2000 Annual Report002980 Fairview Park Drive Suite 1300Falls Church,VA 22042-4525703/SOARINGThe skyis not the limit.Designed and produced byThe Agency at Capital OneTorrell ArmstrongFinancialsKevin CarpenterCreative and Art DirectorClint

2、DelapazDesignerRita HudginsProduction ManagerSonia MyrickEditorPatty OTooleWriterSarah ShermanProject ManagerSINCE ITS INITIAL PUBLIC OFFERING IN 1994,CAPITAL ONE FINANCIAL CORPORATION HASBEEN ONE OF THE FASTEST-GROWING,MOSTPROFITABLE COMPANIES IN THE UNITED STATES.A leader in the direct marketing o

3、f credit cards andother financial services,Capital One has 34 millioncustomers,one of the worlds largest consumer fran-chises.The Companys proprietary information-basedstrategy(IBS)enables it to test ideas before rollingthem out and to tailor the terms of each account toeach customers needs and pref

4、erences.With IBS,theCompany has created innovative products and ser-vices that have reduced its financial risk while deliver-ing superior value to consumers.A holding companybased in Falls Church,Virginia,Capital One FinancialCorporation operates through two principal sub-sidiaries,Capital One Bank

5、and Capital One,F.S.B.Itscommon stock trades on the New York StockExchange under the symbol COF.A dozen years ago we had an idea and wondered:would it fly?Itsoared.Richard D.FairbankChairman and Chief Executive OfficerAnd gave wings to a dream that changedthe credit card business forever.Nigel W.Mor

6、risPresident and Chief Operating OfficerADDED A RECORD 10 MILLION CUSTOMERS.A REMARKABLE PACE OF INNOVATIONOVER45,000 TESTS.MORE THAN$900 MILLION IN MARKETING INVESTMENT.TWICE AS MANY SOLICIT-ATIONS AS OUR NEAREST COMPETITOR.FRONTRUNNER ON THE INTERNET.STRONG GROWTH IN NEWLINES OF BUSINESS.STRATEGIC