金宝汤公司Campbell Soup Company (CPB) 2013年年度报告「NYSE」.pdf

1、THINKINGBIGACTINGBOLDA DUAL MANDATE FOR DRIVING GROWTHCAMPBELL SOUP COMPANY ANNUAL REPORT 2013How are we moving ahead at Campbell?By building on our strengths as a food industry leader,thinking BIG and taking BOLD action to reshape our company and our growth trajectory in a changing world.We are foc

2、used forward as we execute our dual mandate to:(a)Strengthen our core business,and(b)Expand into higher-growth spaces.In fiscal 2013,our strategy delivered results.Were making progress.Were building momentum.We are rewriting the future of Campbell to deliver growth and enhance shareholder value.Camp

3、bell Soup Company 1Dear Fellow Shareholders,Two words come to mind when I reflect on fiscal 2013 accomplishment and anticipation.Accomplishment because we delivered solid results,led by the turnaround in our U.S.Soup business,and added a trio of new growth engines by acquiring Bolthouse Farms,Plum O

4、rganics and Kelsen Group.Anticipation because there is a growing sense of optimism about the future as we reshape Campbell and our growth trajectory under our Strategic Framework.When I talk to our people,I can feel the energy and excitement that is permeating our company.I can sense our momentum.An

5、d I can see that we are,slowly but surely,becoming a company that is thinking big and acting bold.Weve come far since launching our growth strategy in 2011,when Campbell was struggling to adapt to the changing competitive landscape.At the time,sales in our U.S.Soup business had fallen.Our innovation

6、 pipeline in U.S.Simple Meals was running dry.We werent aggressively pursuing new growth opportunities or new consumer segments.We faced a burning need to change or become irrelevant.So we charted a bold new course for Campbell,one that would focus forward while building on our strengths.To revitali