金宝汤公司Campbell Soup Company (CPB) 2012年年度报告「NYSE」.pdf

1、Campbell Soup Company 2012 Annual ReportFocus Forward:Consumer FirstWhats new?Take a look on the shelves,and youll see our portfolio in a whole new light.Were contemporizing our brands and bringing more innovative products to appeal to todays consumers,and the next generation,all around the world.Ca

2、mpbellSoupCompany1Denise M.Morrison PresidentandChiefExecutiveOfficerFellow Shareowners,A year ago we shared with you a new strategic vision for Campbell.It is a vision designed to build long-term value for our shareowners by driving sustainable,profitable net sales growth.Wetoldyouthatourbusinesswi

3、llcontinuetobecenteredinourthreecorecategoriesSimpleMeals,HealthyBeveragesandBakedSnacksbutwewillhavebroadercategoryplatforms,withinvestmentsfocusedinhigh-growthsegmentsandgeographies.Wealsotoldyouthatwewillbeamoreagileandinnovativecompany,resolutelyfocusedontheconsumer.acompanymoreresponsivetonewco

4、nsumerneeds,demographicandgenerationalchange,andtheevolutionoftheglobalcultureoffood.Andweoutlinedthreecentralstrategiesforrealizingourvision:First,tostabilizeandthenprofitablygrowourNorthAmericaSoupandSimpleMealsbusiness;Second,toexpandourInternationalpresence;and Third,tocontinuetodrivegrowthinHea

5、lthyBeveragesandBakedSnacks.Ayearlater,howmuchprogresshavewemadeinadvancingthisnewvision?Morethanyoumayhaveexpected,butlessthanwehadhoped.Inthispastyear,weveregisteredimportantaccomplishments,thoughwevealsoencounteredunexpectedheadwindsandchallenges.Fiscal2012wasayearofinvestmentforCampbell.Westated

6、attheoutsetthatwewouldacceptloweroperatingprofitstofundinvestmentsinbrand-buildingandacceleratedinnovationacrossourportfolio.Ourinvestmentspendingcontributedtoadeclineinadjustedearningspershareof4percentto$2.44*infiscal2012,comparedwithadjustedEPSof$2.54*thepreviousyear.Lastyearwemadesignificantstri