博世集团BOSCH GROUP2011年年度报告.pdf

1、Global image campaignThink ahead.Get to the bottom of things.Work together worldwide.A shared way of thinking,a secure grasp of the corporate principles,and values that are translated into action combine to create the foundation for global success at Bosch.It is values and principles like these that

2、 guide our more than 300,000 associates worldwide,enabling them to develop innovative and benefi cial solutions and products on a daily basis.Animated series to accompany the initiativeRobert Bosch GmbHPostfach 10 60 5070049 StuttgartGermanyPhone+49 711 811-0Fax+49 711 811-Printed in GermanyFuture f

3、ocusFairnessOpennessTrustResponsibilityReliabilityCredibilityLegality Cultural diversity InitiativeDeterminationTechnologyResult focusBosch Annual Report 2011As a leading technology and services company,we take advan-tage of our global opportunities for a strong and meaningful development.Our ambiti

4、on is to enhance the quality of life with solutions that are both innovative and benefi cial.We focus on our core competencies in automotive and industrial technologies as well as in products and services for professional andprivate use.We strive for sustained economic success and a leading market p

5、osition in all that we do.Entrepreneurial freedom and fi nancial independence allow our actions to be guided by a long-term perspective.In the spirit of our founder,we particularly demon-strate social and environmental responsibility wherever we do business.Our customers choose us for our innovative

6、 strength and effi -ciency,for our reliability and quality of work.Our organizational structures,processes,and leadership tools are clear and eff ec-tive,and support the requirements of our various businesses.We act according to common principles.We are strongly deter-mined to jointly achieve the go