1、Geschftsbericht 2009As a leading technology and services company,we take advan-tage of our global opportunities for a strong and meaningful development.Our ambition is to enhance the quality of life with solutions that are both innovative and benefi cial.We focus onour core competencies in automotiv
2、e and industrial technologies as well as in products and services for professional andprivate use.We strive for sustained economic success and a leading market position in all that we do.Entrepreneurial freedom and fi nancial independence allow our actions to be guided by a long-term perspective.In
3、the spirit of our founder,we particularly demon-strate social and environmental responsibility wherever we do business.Our customers choose us for our innovative strength and effi-ciency,for our reliability and quality of work.Our organizational structures,processes,and leadership tools are clear an
4、d effec-tive,and support the requirements of our various businesses.We act according to common principles.We are strongly deter-mined to jointly achieve the goals we have agreed upon.As associates worldwide,we feel a special bond in the values we live by day for day.The diversity of our cultures is
5、a source of additional strength.We experience our task as challenging,we are dedicated to our work,and we are proud to be part of Bosch.The Bosch Vision Creating value sharing valuesIf we want to work successfully as a team in a globalized and complex world,then we need a common image of the future
6、for our company.This image this vision helps us bring our strategic thinking into clear alignment.An engineer and a lover of natureIn the fall of 1876,at the age of 15,Robert Bosch entered into an apprenticeship as a precision mechanic on his fathers advice.However,as he later noted in his memoirs i