Big Lots Inc. (BIG) 2013年年度报告「NYSE」.pdf

1、300 Phillipi Rd.Columbus,OH ANNUALREPORT201 3SURPRISESIN EVERY AISLE,EVERY DAYJENNIFER is one of the most popular names in our Big Lots Buzz Club Rewards program.So its the name weve chosen to represent our target audiencethe person most likely to shop often at Big Lots!OUR CORE CUSTOMER JENNIFERNot

2、 all Jennifers are created equal.Our research shows that we have fourtypes of customers.THE SMART HUNTER Shops to save and enjoys it One of the first to check out new stores Values friends opinions on shopping Likes options and choice in shoppingTHE SAVVY BARGAINISTA Everything about shopping excite

3、s her Celebrates finding everyday surprises big and small Will go out of her way to find amazing deals Values style and fashion within reach Always shopping onlineTHE PRAGMATIC MINIMALIST Shopping isnt enjoyable for her Only shops when she needs something Ideal shopping experience=efficient Flexible

4、 on price if she gets what she wantsTHE FOCUSED TRADITIONALIST Shops for convenience and price Rarely shops outside favorite stores Likes to shop with familyOUR MISSIONGuided by an understanding of our core customer Jennifer,our mission is simple:SURPRISES*IN EVERY AISLE,EVERY DAY.*unexpected prices

5、,items,and brandsOUR VISIONRecognized for providing an outstanding shopping experience for our customers,valuing and developing our associates,and creating growth for our shareholders.OUR VALUESEXCEED customer expectationsTreat people with RESPECT and DIGNITYBe a PASSIONATE leaderParticipate and CON

6、TRIBUTEPursue EXCELLENCEWork as a TEAMSHARE knowledgeMake QUICK,responsible decisionsLISTEN and communicateHave FUNCOMPANY INFORMATIONHeadquartered in Columbus,Ohio,Big Lots(NYSE:BIG)is a Fortune 500 retailer operating nearly 1,500 Big Lots stores in 48 states.For more than three decades,weve deligh