亚马逊亚马逊Amazon.com Inc. (AMZN) 2009年年度报告「NASDAQ」.pdf

1、To our shareowners:The financial results for 2009 reflect the cumulative effect of 15 years of customer experience improvements:increasing selection,speeding delivery,reducing cost structure so we can afford to offer customers ever-lowerprices,and many others.This work has been done by a large numbe

2、r of smart,relentless,customer-devotedpeople across all areas of the company.We are proud of our low prices,our reliable delivery,and our in-stockposition on even obscure and hard-to-find items.We also know that we can still be much better,and werededicated to improving further.Some notable highligh

3、ts from 2009:Net sales increased 28%year-over-year to$24.51 billion in 2009.This is 15 times higher than net sales10 years ago when they were$1.64 billion in 1999.Free cash flow increased 114%year-over-year to$2.92 billion in 2009.More customers are taking advantage of Amazon Prime,with worldwide me

4、mberships up significantlyover last year.The number of different items available for immediate shipment grew more than 50%in2009.We added 21 new product categories around the world in 2009,including Automotive in Japan,Baby inFrance,and Shoes and Apparel in China.It was a busy year for our shoes bus

5、iness.In November we acquired Zappos,a leader in online appareland footwear sales that strives to provide shoppers with the best possible service and selection.Zapposis a terrific addition to our Endless,Javari,Amazon,and Shopbop selection.The apparel team continued to enhance customer experience wi

6、th the launch of our Denim Shopoffering 100 brands,including Joes Jeans,Lucky Brand,7 For All Mankind,and Levis.The shoes and apparel teams created over 121,000 product descriptions and uploaded over 2.2 millionimages to the website providing customers with a vivid shopping experience.Approximately