1、Global 500 2025 The annual report on the worlds most valuable and strongest brands Apple is the 2025 most valuable brand in the world;TikTok,DraftKings,and FanDuel brand values are the highest-growing since 2020 +$574.5 billion:Apples brand value,up 11%from 2024+98%:NVIDIAs brand value growth as the

2、 AI giant breaks into the top 10 most valuable brands+Big brands outpace global economic growth:the worlds 500 most valuable brands grow 10%in value to$9.5 trillion in 2025,far exceeding global economic growth of 3%Brand Finance Global 500 3 2025 All rights reserved.Brand Finance Plc.ContentsForewor

3、d 5David Haigh,Chairman&CEO,Brand FinanceGlobal Market Overview 6Valuation Analysis 9Apple:Most Valuable Brand 14e&:Fastest Growing Brand Value 15Brand Strength Analysis 16Sustainability Analysis 19Brand Spotlights 21ADNOC 22Interview with Alexander Richmond Burnett,CCO,ADNOCInfosys 25Interview with

4、 Sumit Virmani,CMO,InfosysStarbucks 28Interview with Laurence Newell,Managing Director,Brand Finance Americasstc31Interview with Faisal Almalki,Brand Management GM,stcX34Interview with Florina Cormack-Loyd,Communications Director,North America,Brand Finance CanadaInsights 36BridgingtheGapBetweenMark

5、etingandFinance:37 Making the Case for Brand InvestmentMike Rocha,Chief Commercial Officer,Brand FinanceThe Brand Value of Major American Online 41 Gambling Brands:A Transformational EraHenry Farr,Valuation Director,Brand FinanceBrand Value Ranking(USDm)45Methodology 55Our Services 61Our teams have

6、experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firmregulatedbytheInstituteofCharteredAccountants in England and Wales,is the firstbrandva