1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2024Year in ReviewNIQ Beverage Alcohol Vertical52 weeks ending 12/28/2024*Note:Calendar Year 2024 timing will not include full impacts from New Years Eve holiday*2025 Nielsen Consumer LLC.All Rights Reserved

2、.Recapping 2024 Beverage Alcohol Off Premise Trends 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.Year End Timing:How does this impact 2024 and 2025 data?Year End Timing Acknowledgment 2025 Nielsen Consumer LLC.All Rights Reserved.The 2024 Year in Review

3、 covers the 52 weeks ending 12/28/2024,aligning with the 2024 Calendar Year in NIQ scan data.In 2023,the year end period falls on the 30th of the month,which excludes one key day for New Years Eve purchasing.In 2024,the year end period falls on the 28th of the month,which excludes three key days for

4、 New Years Eve purchasing.This timing misalignment between 2023 and 2024 results in the loss of two critical shopping days,particularly for gifting and entertaining,which has the greatest impact on Wine and Spirits.As shoppers tend to purchase in close proximity to the occasion,with the majority of

5、products consume on the same day.,these two days are especially important for holiday season trends.Looking ahead to 2025,the first reporting period of the year(week ending 1/4/2025)will include these three purchasing days,potentially inflating January 2025 sales.52 weeks ending 12/28/2024December 2

6、024SMTWTHFS15161718192021222324252627282930311234December 2023SMTWTHFS17181920212223242526272829303112345652 weeks ending 12/30/2023 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.2024 Beverage Alcohol Insights$112B-1%Executive Summary 2025 Nielsen Consum