1、Canada RPI 2024RETAILER PREFERENCE INDEXCANADA RPI 2024 2024 dunnhumby/All rights reserved2Contents1.Executive Summary2.Marketing Context The Headlines from the Past Year Consumer Needs and How The Market Meets Those Today3.The Retailer Preference Index Approach Phase 1:Measures retailer performance

2、 on customer perceptions Phase 2:Identify which perceptions matter more and which matter less What drives sustainable success in Canada?Phase 3:Calculate each retailers RPI score and rank Which retailers have the best RPI scores and are best positioned for long-term success?How are 1st Tercile Retai

3、lers Doing It?Amazon:Considerations for the Future Conventional Format:Responses for Consideration 2nd Tercile Supermarkets have better outcomes than 3rd Tercile Convertionals 4.How Do Retailers Need to Vary their Strategies by Province?RPI Leaders by Region/Format Top Retailers in Canada-By Driver

4、Tailor Your Format:Consideratios for Format Strategies When someone shop all 4 channels,what does that look like?Why Do Customers Shop Multiple Formats?-in Customers Own Words5.Parting Thoughts:Considerations for the FutureCANADA RPI 2024 2024 dunnhumby/All rights reserved3Non-Conventional Growth He

5、re to Stay For the Foreseeable Future First tercile made up entirely of club,discount,and superstore banners Competitive advantage in saving customers money is a pre-requisite for future,long-term market successConventionals need to fight back with best-in-class targeted savings,promotion relevance,

6、digitally enabled personalization CANADA RPI 2024 2024 dunnhumby/All rights reserved4Executive Summary1.The Retailer Preference Index(RPI)report details which retailers have the strongest customer value proposition for driving future,long-term market success.The retailers in the first tercile overal