1、How to Scale Enterprise Influencer Marketing2 Table of Contents00.Introduction 301.Enterprise Influencer Marketing Best Practices 5Get Executive Buy-In 6Take a Full-Funnel Approach 9Use a Tool to Streamline Your Workflow 1102.Types of influencer marketing solutions 12How to Choose the Right Solution

2、 For Your Brand 13In-House vs.Agency:Pros and Cons 17Aspires Agency Services 1903.How Aspires Agency Services transforms enterprise influencer programs 21WE TV 22Interstate Batteries 25Rad Power Bikes 28Aura Frames 3104.Scaling enterprise programs in-house with Aspire 34Purple 35Icon Fitness 38SUMR

3、Brands 4105.Getting Started 44Introduction004InTroduCTIonInfluencer marketing is no longer the new kid on the blockInfluencer marketing is no longer the new kid on the block.Instead,its a tried-and-true strategy that industry-leading brands are integrating into their marketing stack.From legacy bran

4、ds like LOreal to fast-growing companies like HelloFresh,brands across all industries are leveraging the power of influencers to drive impact,produce high-converting content,and boost conversions.No matter the size of your business,the process of running your influencer marketing program will be rel

5、atively the same:find influencers,build relationships,measure campaign ROI,and so on.But for enterprise businesses,there are often more formalized systems and processes meaning there are not only more stakeholders,but also more resources to help you scale your program and reach optimal success.Lets

6、get started Scaling influencer marketing for enterprise-level operations begins with adopting the right approach.The way you establish the groundwork for your campaign plays a pivotal role in determining the programs success.In this guide,we cover:Influencer marketing best practices for enterprise b